The application letter really matters to me. It should be concise, punchy - and really customized for the position.

My key priority is a well-structured CV, which can be skimmed for relevant information within seconds.

For me, relevant work experience is the one most important factor in a CV. However, for some of my clients factors like hobbies, volunteering or a good picture are equally important. They want somebody who is a good cultural fit for their team.

Always take the time to customize your CV - to the respective company, the position and the country requirements. A "mass-application" is a clear exclusion criterion.

I would clearly recommend using different application formats for the different European countries. A single European standard is a myth when it comes to job applications.

For me the attached certificates are important. I tend to look at grades for the high school diploma ("Abitur").

I tend to hire foreigners for their skill set. Some combinations are just not common at German universities.

If you know somebody at the company where you are applying - make sure to get a personal recommendation.

I like visually appealing applications with clear and concise messages. If you want to work in brand management - start with branding yourself.

I would never forward a "one-size-fits-all" application to a client. My clients expect candidates which want this one position with this specific company - and can clearly explain why they are the right guy for this job.

"Thank you! My application looked very professional - short, catchy and with clear links to the desired position. I directly received interview invites."

"The review really helped me to brand myself and bring out my strengths. I feel more confident now."

Germans are perfectionists. A good and customized application helped me to open many doors.

"The application review was very analytical and concise. It really helped to identify the weak points in my CV. I can directly build on the feedback to improve my application."  

What was great is that you didn't just look at the application - but at me as a person and the best opportunities where I could fit in. It was really helpful to have you as a sparring partner.